1.0Samba Digitalhttps://sambadigital.comJean-Philippehttps://sambadigital.com/author/jean-philippe/rich600338<blockquote class="wp-embedded-content" data-secret="DOZmKaNbiM"><a href="https://sambadigital.com/case_study/rugby-world-cup-community-management/">RUGBY WORLD CUP IN LATIN AMERICA</a></blockquote><iframe sandbox="allow-scripts" security="restricted" src="https://sambadigital.com/case_study/rugby-world-cup-community-management/embed/#?secret=DOZmKaNbiM" width="600" height="338" title="“RUGBY WORLD CUP IN LATIN AMERICA” — Samba Digital" data-secret="DOZmKaNbiM" frameborder="0" marginwidth="0" marginheight="0" scrolling="no" class="wp-embedded-content"></iframe><script type="text/javascript"> /* <![CDATA[ */ /*! This file is auto-generated */ !function(d,l){"use strict";l.querySelector&&d.addEventListener&&"undefined"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!/[^a-zA-Z0-9]/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret="'+t.secret+'"]'),o=l.querySelectorAll('blockquote[data-secret="'+t.secret+'"]'),c=new RegExp("^https?:$","i"),i=0;i<o.length;i++)o[i].style.display="none";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute("style"),"height"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):"link"===t.message&&(r=new URL(s.getAttribute("src")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener("message",d.wp.receiveEmbedMessage,!1),l.addEventListener("DOMContentLoaded",function(){for(var e,t,s=l.querySelectorAll("iframe.wp-embedded-content"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute("data-secret"))||(t=Math.random().toString(36).substring(2,12),e.src+="#?secret="+t,e.setAttribute("data-secret",t)),e.contentWindow.postMessage({message:"ready",secret:t},"*")},!1)))}(window,document); /* ]]> */ </script> https://sambadigital.com/wp-content/uploads/2022/09/rugby-1210841_1920-1900x1267.jpg19201280We started the mission with the objective of changing the tone of voice of World Rugby and World Rugby World Cup spanish channels. This is something that is not done easily when you work for a governing body as you must maintain an impartial and informative tone of voice.